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1

The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

Rao, Raghunath Singh, Chandy, Rajesh K, Prabhu, Jaideep C

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 217 KB

english, 2008

2

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

Raghunath Singh Rao, Rajesh K. Chandy and Jaideep C. Prabhu

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.74 MB

english, 2008

3

Conspicuous Consumption and Dynamic Pricing

Rao, Raghunath Singh, Schaefer, Richard

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 357 KB

english, 2013

4

Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain

Saini, Ritesh, Rao, Raghunath Singh, Monga, Ashwani

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 537 KB

english, 2010

5

More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions

Kim, Jungkeun, Rao, Raghunath Singh, Kim, Kyeongheui, Rao, Akshay R

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 420 KB

english, 2011

6

Marketing Self-Improvement Programs for Self-Signaling Consumers

Schaefer, Richard, Rao, Raghunath Singh, Mahajan, Vijay

Journal:

Marketing Science

Year:

2018

Language:

english

File:

PDF, 922 KB

english, 2018

7

Bonuses Versus Commissions: A Field Study

Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om, John, George

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 418 KB

english, 2013

8

Production of nematode free plantlets in Polianthes tuberosa using in vitro culture techniques

Singh, Kanchan B. M., Madhavan, Jayanthi, Sadhukhan, Raghunath, Chandra, Shivani, Rao, Uma, Mandal, Pranab Kumar

Journal:

Horticulture, Environment, and Biotechnology

Year:

2020

File:

PDF, 1.33 MB

2020

9

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence

Rao, Raghunath Singh, Narasimhan, Om, John, George

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 260 KB

english, 2009

10

The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others

Rao, Raghunath Singh, Chandy, Rajesh K., Prabhu, Jaideep C.

Journal:

Journal of Marketing

Year:

2008

File:

PDF, 205 KB

2008

11

The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others

Rao, Raghunath Singh, Chandy, Rajesh K., Prabhu, Jaideep C.

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 205 KB

english, 2008

12

Flirting with the enemy: online competitor referral and entry-deterrence

Zhang, Jianqiang, Liu, Zhuping, Rao, Raghunath Singh

Journal:

Quantitative Marketing and Economics

Year:

2017

Language:

english

File:

PDF, 2.14 MB

english, 2017